MARKETING

PROPERTY WEBSITE

I build a custom webpage for every home I list for sale, with a unique domain name that corresponds to the home's address (www.123MapleSt.com). The web page serves as central location that buyers can use to access information and stay engaged with the home longer, and with less distractions, than on other websites like Zillow, Trulia and RedFin. Driving traffic to the property website lets us track buyer activity through the course of the listing & makes your home stand out from the competition.

 1769Esperanza.com | 307GharkeySt.com | 120GrandviewSt.com | 573BethanyCurve.com

DRONE VIDEO & WALK THROUGH

The power of video is undeniable and keeps buyers engaged longer. When appropriate, I will leverage your homes location with drone photography and video, giving buyers the opportunity to fall in love with the lifestyle your home accommodates. The video walk-through will showcase your home from a different perspective, and capture the attention of buyers. These videos are especially effective on social media channels like Facebook and Instagram, and can be used to target market certain buyer demographics.


VIRTUAL TOUR

I employ cutting edge 3-D imaging systems to create a virtual tour that lets buyers interact with your home before and after open house, letting them explore the areas the love the most. This technology allows buyers to stay engaged in the home and revisit rooms or areas of the property that may be missed in the photos or the videos. Although similar to the video walk through, this tool captures a buyer's attention and puts them in the drivers seat.

PROFESSIONAL PHOTOGRAPHY

Every listing is professionally photographed by a local professional and edited until everything is just right. The right photos are paramount to capturing the attention of buyers and having your home stand out from others. The photos are the main marketing medium and will be syndicated via the MLS. When not leveraging the video marketing, photographs will be used on social media sites. 

FLOOR PLANS

Floor plan renderings with estimated square foot measurements help buyers envision themselves living in the home they are buying, giving them near exact measurements of each room, on each floor. Buyer's can then cross reference the floor plans with the other marketing tools (Virtual Tour) and stay engaged, longer. 

 

MAIN FLOOR

Bedroom: 15'7" x 15'2" / 4.75m x 4.62m
Bedroom: 7'11" x 15'11" / 2.41m x 4.86m
Storage: 8' x 11'8" / 2.45m x 3.55m
Living: 20'8" x 16'4" / 6.30m x 4.97m
Dining: 10'11" x 14'4" / 3.32m x 4.38m
Kitchen: 9'10" x 13'5" / 3.00m x 4.09m

2ND FLOOR

Master: 16'7" x 22'6" / 5.05m x 6.87m

POINT 2 SYNDICATION

Sereno Group is aligned with Point 2’s syndication service, allowing the capability to customize syndication of your listing to a multitude of online home searching services, worldwide.

ANALYTICS

Tracking activity on the home is very important to gauge home well your home is doing against the competition. Leveraging built-in website analytics and 3rd party syndication property reports, we will have a working knowledge of how well the marketing is performing against other properties. 


 

MAPS

A simple Google Map is a great tool that gives buyers perspective of the location without having to leave the website. Nothing fancy here, but an effective tool that keeps buyers engaged with your house longer. 


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E-MAIL MARKETING

 

I will curate a custom MailChimp E-mail Blast to up to 10,000+ Bay Area Broker's, personal sphere of local agents & network, because agents sell what they know. The e-mail will be interactive and include links to the single property website. 

SOCIAL MEDIA

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SOCIAL MEDIA MARKETING

 

 

 

 

 

 

 

 

 

 

 

 

IDEAS TO ADD:

  • Catered breakfast/lunch
  • Extended Open House Hours
  • Zillow Video
  • RealScout reverse prospecting (BROKER IQ)
  • Facebook, Instagram Marketing (including HomeSnap)
  • LeadHax