“Working with Sam was awesome from day 1 for both my fiancé and I. We knew absolutely nothing about real estate or the buying process and the thought of purchasing a home along with moving and planning a wedding was super stressful. Sam made it easy and stress free for us. My fiancé and I had a blast looking at houses with Sam and we eventually found one we could see ourselves sharing our lives in. In a competitive market with multiple bidders he helped us write the winning offer on the house and location we wanted. Sam was super helpful through the whole closing process and continues to check in on us even after the deal closed and we moved in. Highly recommend Sam and his team to anyone looking for real estate in Santa Cruz County.”
— Brent P. • Buyer
I had the pleasure of working with Sam on four transactions since January of this year and I am thoroughly impressed. He is passionate about helping people and truly cares about his clients. In all three transactions, not only was he able to get their offers accepted in multiple offer situations, he was able to negotiate incredible terms for his clients. Doing the right thing is always the right thing, and Sam has done that time and time again. He manages the transaction from start to finish to ensure everything goes perfectly.
— Sean Herrero • Guaranteed Rate Mortgage
I found Sam through Yelp. From the first day, Sam was an absolute professional, a great communicator, and I always felt he was 100% committed to doing the best job possible. His attention to detail and budget management was amazing, and the team he brought in to do flooring, repairs, cleaning, painting, yard work and inspections were all solid. In the end, he sold the property in a week for over the asking price, and I can’t thank him enough for it. Definitely, recommend Sam if you need to sell a house in Santa Cruz!
— Victor B. • Seller
I worked with Sam as my Realtor when I sold my investment property and he helped me get the property ready for sale by arranging the painters, cleaning crew, landscapers and handy-man. I was very impressed with the marketing and when we received multiple offers, he made sure we negotiated the best price and terms and closed the transaction smoothly and on time. I consider him an expert in the Santa Cruz Real Estate market and will be quick to call him when I need a real estate agent in the future!
— Manooch P. • Seller


I’m so glad I had Sam’s help during the purchase of my home in Santa Cruz! Being a first-time buyer in a competitive market was intimidating, but Sam made sure I had all the information I needed to make good decisions, explained everything throughout each step of the process, and always checked in to see if I needed anything. He made me feel confident and comfortable throughout what could have been a stressful experience, and I can’t thank him enough!
— Sarah W. • Buyer
My wife and I met Sam at an open house in Santa Cruz and we became acquaintances. When it came time to sell our home, we worked together and created a specific marketing and negotiating strategy that really made sense to us. After some time we received an offer that he helped negotiate numerous times on both price and terms. Despite the buyer almost falling out of escrow numerous times, Sam kept the transaction on track and the deal ended up closing successfully. We feel like he helped advise us to sell at the top of the market and negotiated a great price for the house we sold!
— Jan S. • Seller


My wife and I used Sam as our realtor when we purchased our home in Santa Cruz. We spent a few months looking for property but could not find the right ‘one’. Luckily he was able to find an off-market home in our ideal neighborhood that we were able to buy without competing with any other offers. I can confidently say we would not have gotten our dream home without him!!
— Scott K. • Buyer
Sam helped us navigate the process of buying our first home. He is very knowledgeable and was a pleasure to work with. He took the time to get to know us, which really helped us find the home that was right for us. And when we found it, Sam was ready to spring into action. His instinct helped us put in the offer that was chosen over multiple other offers in the competitive Santa Cruz housing market. We simply couldn’t have purchased our dream home without Sam’s help and he continued to check in with us and let us know that he was there for us even after we signed.
— Emma K. • Buyer


Sam was perfect from beginning to end, and my wife and I could not have asked for more. His marketing with the video and professional brochure was excellent and the open houses were well planned and brought in lots of traffic even though the weather was rainy. We were very impressed with his skill in handling multiple offers and negotiating the best price for us! Closing moved flawlessly, and everything wrapped up from the day we visited him in Santa Cruz until the money arrived in our account in less than a month! Sam is the best realtor we’ve used in the last 40+ years over multiple transactions. He was earnest, always listened to our requests and delivered a lot more than we expected. I will definitely recommend Sam in the future.
— Gene H. • Seller
I have bought and sold 8 different homes in the past 33 years, and this was by far the best experience. Sam was incredibly patient with me as I waited for the right time to “pull the trigger”, and he kept me informed and updated on market conditions for several months, never once pressuring me to do anything that wasn’t right for me. When the time came to sell, Sam gave me great advice for staging and had a comprehensive marketing plan in place that was way beyond anything I expected. His advice was spot on and we sold the house for well over asking within a week with 7 offers. Sam did everything he promised and then some. He was always available and a complete professional. Sam had my best interests at mind from day one and the results were amazing. I’d give him 6 stars if I could.
— Jeff M. • Seller


Trustworthy and Honest. How many people use those two words when describing their Real Estate Agent? I stumbled upon Sam while perusing Trulia, looking for a home in Santa Cruz. When I reached out to see if I could view one his listings, instead of rushing to make an appointment, he took the time to get to know our family’s needs. He really listened. He actually steered me away from his listing and recommended looking at a house off-market. In this environment of such low inventory, it was amazing to find someone who knew the market so well! He is such a wealth of knowledge – he knew what neighborhood would be family friendly and have the best schools for us. He skillfully guided us through a very long escrow, and we now own this wonderful home. He helped us through each step of the way with a helping hand and a friendly face. He was always honest, patient, gentle and amazingly informative. We would not have landed our home without his help. I can’t recommend Sam enough.
— Laina R. • Buyer
I referred Sam to my Mom when she was ready to sell her home in the Santa Cruz area. She interviewed 4 real estate agents and ended up selecting Sam. She had lived in the home for over 30 years, so getting the house ready for the sale ended up taking longer than expected, but Sam was patient with our family as we got the house ready. He marketed the home with a drone, walk-through video, virtual tour and custom website that really made the house stand out from the competition! We received an offer within the first week of having it on the market and he negotiated the numerous counteroffers until my Mom was comfortable with the final sales price. He also negotiated for my Mom to stay in the house for a few months after the close of escrow at no cost, which was a big help. Sam demonstrated a good understanding of the Santa Cruz real estate market, sophisticated marketing tools, and effective negotiation strategies that made us know we made the right choice in choosing him as our Realtor for the sale!
— Mike B. • Seller


My husband and I found Sam through a referral. Our first meeting was great and we signed a listing agreement the second meeting. Our property was not conventional, he helped us focus on the most important items to prepare for sale. Compared to my Pre-Sale list we cut it 50% or around $20,000 by simplifying and focusing on clean up rather than a light remodel. We sold the property in 5 days after being on the market for full price. We would love to use him again and recommend him to anyone buying or selling residential real estate.
— Jodi J. • Seller
Sam has been such a pleasure to work with. My husband and I were casually looking for a home to buy for our family in Santa Cruz but were losing hope as we had been outbid in all our previous attempts. On a random Sunday, we walked into an open house that Sam was showing. The house needed work but for the right price, we could turn it into our dream home. Within an hour, Sam was writing up our offer on the kitchen table of the open house and within 24 hours we found out our offer was accepted! We’ve been in our wonderful Westside home for 2 years now and Sam still reaches out to say hi and check-in. I’ve been happy to call him not only our agent but our friend. I’ve already referred him on to several of our own friends and he’s helped them make the dream of home ownership in Santa Cruz a reality. Can’t say enough good things!
— Jackie & Bradley O. • Sellers and Buyers


I was referred to Sam to be my Realtor to help me buy a house in Santa Cruz when I decided to move back into town. We looked at numerous homes around Santa Cruz and Aptos and ended up finding the house we wanted on the Lower Westside. We negotiated a price $50k below the listing price and closed escrow on time. There were some issues after the transaction closed and Sam helped get the problems solved.
— Geoff R. • Buyer
Sam helped a client of mine purchase a home on the Westside of Santa Cruz. The transaction closed on time and the client was very satisfied. It was a pleasure working with him and I would consider referring him in the future to someone that was looking to buy or sell and home with a Realtor in Santa Cruz.
— Dwayne D. • Lender

We have been fortunate to work with Sam on three different real estate transactions. He is thorough, responsive, honest and kind. We appreciated his comprehensive marketing strategy and willingness to move at our pace with all the transactions. He ends every phone call with an invitation to call again. We have trusted him with our greatest financial decisions and are grateful for his friendship and encouragement.”
— Brett and Elan E. • Buyer & Sellers
My husband and I bought a condo on the Westside with Sam a few years ago, and although we were initially outbid by a higher offer, he made sure we got in backup position. We ended up getting the condo after the initial buyers dropped out! A few years after that, we wanted to move up into a single family home in the neighborhood and Sam negotiated a multiple offer situation for us. We got the house we wanted in a seamless transaction! He is clearly the local expert on the Westside and I am quick to refer him to my friends and family who need a Realtor in Santa Cruz!
— Lindsey S. • Buyer & Seller


Sam was an excellent representative for us as we sold our home in Aptos. Sam gave us information and guidance on listing date and price, but never pressured us and let us decide what we were comfortable with. We initially were unsure about selling during the holidays, but then listed late in October and by early December we had closed a deal and moved. Sam recommended we get our inspections and repairs done early, which turned out to be worth the effort as we ended up selling quickly and at full price. He always offered to help with any of the tasks before us, and I suspect he did a lot more behind the scenes than we realized as we were busy packing and planning our next step. He is easy to work with and conducts himself professionally and with integrity. I never had that he was representing our interests. I also respect him for promising not to represent the buyer and the seller on the same transaction.
— Nancy B. • Seller
Purchasing a home on the Lower Westside of Santa Cruz seemed like an impossible project. As quickly as properties were listed, they were sold, usually at well above the asking price. We first met Sam at an open house, and while that listing didn’t work out for us, he offered to spend a rainy winter day driving us to look at every house on the market so he could get a better idea of just what we were looking for. A short time later, he called to say he had located an off-market house he thought we should see. Sam represented us through the complex process of inspections, negotiations, offers, counter-offers and a seemingly endless number of documents. Throughout the entire transaction, he was a calm presence, patient, professional and always available to answer questions. Thanks to Sam we purchased a great house at below the asking price! Since then he has kept in touch and as a Santa Cruz resident he has been a great source of information and referrals. Sam was thorough and dependable and I recommend him highly.
— Joann S. • Buyer


My husband and I worked with Sam as the agent for our third home purchase. This purchase is an investment property. Our offer was second in line and my husband and I were initially so disappointed when we did not get the home. Sam continued to communicate with the listing agent, building and maintaining rapport. When the first offer fell through, our offer was considered and accepted. Successfully we closed on the home purchase and it’s proven to be a solid investment. This isn’t the first time we worked with Sam. He presented an offer on another home for us. And through the process he asks probing questions, keeping our best interest in mind. His positivity shines through and his skills in listening ensured the home purchase at the right time for our family. Sam’s high integrity is so apparent. He put in the time and effort to meet our objectives. My husband and I are grateful to consider him our realtor.
— Hannah H. • Buyer
Sam Bird Robinson was a huge help with my move up north. I called Sam before I even sold my house in San Diego and let him know my situation. I trusted him about giving out my financials, incomes, etc.. He immediately started working for me. I would see homes online while in San Diego and send to him. He would give me his honest feedback, which was super helpful and appreciated. Once I moved up to Santa Cruz County, I was very eager and Sam was there to help. He gave me honest feedback and time expectations which I really appreciate. He was on time and extremely responsive. We ended up seeing a few homes, some I was initially interested in and Sam would tell me why he honestly thought it wouldn’t be the best house for me or what type of expenses would eventually come up. After sleeping on Sam’s feedback, the next morning I was in total agreement. We eventually found a perfect fit and Sam helped big time on closing the sale, especially in such a competitive market. I was pumped! I recommended Sam to a colleague and Sam ended up finding a home for her as well. My parents will most likely retire in Santa Cruz County so I’ve already let Sam know to be on the hunt. Sam has continued to help after I’ve lived in my house for over year. With recommendations, plumbers, gardeners, what have you. I’d recommend Sam to anyone. Thanks Bird!!
— Austin R. • Buyer


Sam is an amazing agent who can help you successfully navigate this crazy Santa Cruz market! He is highly strategic and makes sure that you’re prepared to make the winning offer for the home you want. After receiving intensive guidance from Sam, we made our first offer and landed the home we wanted at a reasonable price (which seemed like a miracle in Santa Cruz). As we moved through the process, Sam was a great advocate and clearly communicated our options as we negotiated contingencies, etc. with the seller. Sam goes above and beyond what you would expect from an agent and we couldn’t be happier. I would also like to add that we’d been looking at houses on and off for over 2 years and had little luck finding a house we could afford. Sam stuck with us, unlike other agents who lost interest in working with us because we couldn’t afford a $1M+ home. Not only is Sam a positive and upbeat person who is focused on ensuring you find the home that makes you happy, he also exhibits integrity in all he does and is truly a community builder. Thank you, Sam!
— Stephanie M. • Buyer
I had the pleasure of working with Sam on the sale of my condo and purchase of my new home. Sam listens. Then, he makes recommendations based on the situation. He gave me a list of suggestions for staging my condo, helped me decide on when to put it on the market, and then had multiple buyers lined-up BEFORE we listed. We had multiple offers after the broker tour, one I accepted without having to do an open house! He has his finger on the pulse of the market in Santa Cruz and uses his network to your benefit. When it was time for me to buy a new home, he looked at many with me and was a great sounding board in that process. He would point out things I might like or dislike about a property without pushing an agenda. When I was ready to make an offer, he jumped into action. I wrote multiple offers with him in this competitive market and was so impressed with how his insights about the property, seller and situation put me in the best position possible. Sam’s experience and knowledge of the market is spot-on and I highly recommend him. I trust him completely and will go to him with all of the real estate-related questions or transactions I have in the future!
— Susan V. • Buyer & Seller


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We had an excellent experience working with Sam when we bought our home! My wife and I had a number of criteria we were looking for as buyers, but weren’t having much luck. When we hired Sam, we were quickly impressed by how prepared and thorough he was. Sam spent a lot of time learning about what we wanted and walking us through every step of the process. Sam knows the real estate market in Santa Cruz very well, and not only did he find us the perfect home, but he negotiated an excellent price for us. Sam was professional and very thorough throughout the entire transaction and we closed without a hitch.
— Tom B. • Buyer
It’s been a pleasure and an honor working with Sam Bird-Robinson! When purchasing our condo on the Westside, Sam demonstrated his real estate knowledge and expertise by walking us through all the required steps with ease. He made the buying experience feel seamless. Sam’s close attention to contract detail was outstanding. He kept all parties well informed, on schedule and moving forward. Now after the purchase, we check in periodically and Sam always wants to know if he can be of assistance in any way. I’m grateful for his prompt and accurate responses to my rental property questions. He’s caring and personable with high character values that transfer into his excellent work ethic and professionalism. If you need a first class realtor/broker, choose Sam! He’s the Best!!
— Cher C. • Buyer


We had an excellent time working with Sam when we bought our home. My husband and I had a number of criteria we were looking for as buyers but weren’t having much luck. When we hired Sam, we were quickly impressed by how prepared and thorough he was. Sam spent a lot of time learning about what we wanted and walking us through every step of the sale process. Sam knows the real estate market in Santa Cruz very well, and not only did he find us the perfect home off market (!) but he negotiated an excellent price for us. Sam was professional and very thorough throughout the entire transaction and we closed without a hitch.
— Danielle B. • Buyer
Sam Bird-Robinson is the best realtor we have ever worked with (we have bought and sold multiple houses over the past 30 years). He worked as both a property manager and real estate agent for us. We found him to be one of the most responsible and ethical businessmen we have ever worked with. His communication skills are excellent and he ALWAYS followed through on his promises, and then exceeded our expectations. When it was time to sell the property, he not only prepared it for sale for us, since we lived out of town, but had it sold in one week at above asking price. Who could ask for more?
— Jill R. • Seller


I would definitely recommend Sam if you are selling your home in the Santa Cruz area. He helped me sell my home on the Westside. He made the process easy and straight forward. Sam was great to work with and helped me with every step of the sale.
— Kenin T. • Seller
Sam was such a stellar guy to work with. He took extra time and care to make sure that I was getting everything that I was looking for in my search for the perfect home. This process has the potential to be extremely overwhelming and exhausting but I always felt like Sam had my back and made sure that I was always comfortable and that I understood everything. He was also extremely responsive to emails and phone calls which is so important in this market. Sam was a pleasure to work with and I would recommend him to anyone!
— Liz S. • Buyer


We highly recommend Sam for buying or selling a home. He is very detailed and informed. He helped us from the beginning steps to price the place right and to offer the correct amount for the specific house and case. He works very well with the other dealers through the process. And any issues that come up will also be managed in a very professional manner from him. He helped us through the complicated process of selling and buying at the same time (making offers with contingency of selling the current place).
— Fernando & Chudy D. • Buyer and Sellers
I found Sam on Zillow when I was interested in learning about, and purchasing a Home. Sam helped guide me (a new home buyer) through the entire process, helped me get pre-approved, and discussed what the needs myself and my family needed for our future. He is very responsive and is very motivated which is very nice to see. He always is looking out for the buyer’s interest and what would best fit “our needs” and My fiance and I appreciate it. I would highly recommend Sam for anyone looking for a condo or home in Santa Cruz and Santa Cruz County.
— Alex & Elana T. • Buyers
Sam and I worked together with a mutual client and it was an excellent experience. He managed the closing on a timely basis and clearly worked in our clients best interest making sure the buyer was able to find the perfect home. He was well prepared prior to presenting the offer as he did his research ahead of time. Things went smoothly when he reached out to me to make sure the property was going to meet the guidelines of the current investor that buyer was approved with. I would recommend him to my future clients. He demonstrates his goal is to make the client as happy as possible and see the purchase through to a successful close.
— Paul Wirfel • Loan Advisor
I am a local home inspector. I have been working with Sam for about 3 years. From the very first interaction with Sam it was clear that he was a true professional. Sam is always prompt with getting me all the necessary information I need to effectively and efficiently do my job as an inspector. He always takes the time after I have completed an inspection to ask lots of questions about the findings in the report so he has a clear understanding of the condition of property. I highly recommend Sam for anyone looking for a professional and diligent real estate agent.
— David Aronovici • Home Inspector


Sam helped us to realize the dream. His knowledge is only matched by his caring. We couldn’t be more pleased. Highest recommendation.
— Jonathan S. • Buyer
I am incredibly pleased to have worked with Sam on my first home purchase. Any obstacle was quickly communicated and cleared, and within three weeks from start of our search, I was closing on my first home.
— Suzanne G. • Buyer
Sam was awesome! My wife and I contacted Sam when we were looking to buy our first house. Before meeting Sam, we really didn’t know anything about the process of buying a home, and were to say it mildly, found the whole idea daunting.

Right off the bat, he set up a time to meet with him in his office where he really took his time to get to know us, who we are, what our expectations were and what we wanted. He also broke down each step of the process and equipped us with the right knowledge of what to look for, how to write an offer, how to meet the seller’s agent, what budget we should expect, what order to get things done, etc. We left that meeting feeling like a) he was an absolute expert and b) that he had our best interest at heart. From that point on we felt we could fully trust him.

He then showed us properties based off what we communicated. He took his time explaining the good and the not so good of each property. He was never pushy, we never felt uncomfortable. He found properties in our range we wouldn’t have even known to look at if it wasn’t for his recommendations. He was always available to answer any questions we had, and periodically checked in just to say “Hi” and give us status updates on properties.

Once we found a place we loved:
He helped us write an offer that was accepted under ask. He set up our escrow account and a to do list. He worked with us and our mortgage broker to make sure financing was moving along smoothly. He set up ALL the inspections. He renegotiated an even better deal after inspections (which we totally weren’t expecting). He helped us finalize the deal with escrow, mortgage broker and seller.

Long story short: We aren’t millionaires, so our budget was limited, but he went above and beyond and worked at getting us a house as-if we were.

— Andrew & Diane R. • Buyers